Indeed, one major message of the briefing was that society has been steadily increasing its resilience to floods.
So how did the major airlines miss the message?
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Likewise, a message launched in the aftermath of a major event that has captured broad attention is more effective than a message launched at a usual time.
Democratic leaders on Capitol Hill have a message for Detroit's major automakers: Show us a plan for restructuring and (maybe) we'll show you the money.
Representative DUNCAN HUNTER (Republican, California): And I think it will be a major mistake for us to send a fractured message to the world, to our allies, and our adversaries that the United States is heavily divided over the support of this mission.
The Department of Transportation has sent a similar message to the nation's 11 major airlines and four aviation associations.
One of the most effective ways to do so is to intimately connect the nonprofits mission and message with the strong preferences of potential major donors.
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While these studies convey a powerful and elegant message, at the same time there are major challenges.
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Moreover, he should give interviews to as many television networks, newspapers and major radio programs as possible in order to bring his message directly to the American people.
Ideologically, Pahlavi has made his message as broad as possible, focusing on the major point on which most exile opposition groups agree: a new secular constitution.
But we really want to get the message out there that we do not consider this a major problem, and certainly it does not outweigh the tremendous benefits of statin therapy.
Two defeats of two major bills within three years -- that begins to look like a message.
However, more than just a new OS and better tools, what the company will need is for a strong message to be sent out to the developers that its QNX will become a major software platform with a long-term future, unlike webOS, which was recently abandoned by HP.
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The White House clearly understands it has a major problem on its hands, and that's why it has desperately tried to recalibrate the message this week, making everything all about the economy.
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