His image took a major hit last summer when he was criticized by the media and NBA Commissioner David Stern for teaming up with ESPN to create "The Decision, " an hour-long special during which he announced his choice to leave the Cleveland Cavaliers for the Miami Heat.
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Either way, perhaps the most interesting thing about the hire is that RIM just underwent a major renovation of its brand image around the time of the Bold and Storm releases -- and BlackBerry users tend to love the way their devices generally operate (Storm notably excepted), so any jarring change to the experience risks alienating huge swaths of the base.
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'Titanic The Image', a major new exhibition, is being staged in partnership with the Ulster Folk and Transport Museum.
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Failure there would be a major blow to Nato's image and self-esteem.
Public relations giant Burson-Marsteller, a WPP member company, specialises in image and crisis management for major companies and governments.
Morgan Stanley has a white shoe, burnished-mahogany image as an adviser to major corporations and the super rich, while Dean Witter was best known for its retail brokerage that appealed to Main Street investors.
If he is identifying them as a major part of the party's image problem, he is right, but he's not pointing a way out of their complex dilemma - the choice between being quislings to faithful Republicans or obstructionists in the mind of most Americans.
Until now, Patrick has often been lumped into that space traditionally linked to tennis whizzes Anna Kournikova, a highly ranked player who failed to win a major tournament, and Andre ("Image is Everything") Agassi, in the days before he broke through and won a Wimbledon title.
Watson has also received some major "vision" updates, with improved image and facial recognition.
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The editors of all the major magazines and wire services looked at the image and decided it had to be published.
The verdict is likely to prove an embarrassment for Qatar which has worked hard to cultivate a progressive, modern image, and is currently playing host to a major international climate change conference.
Before the election, political observers were already pointing out that there were no major differences between the two leading candidates either in politics or in public image - both have been criticised as being dull in comparison with the flamboyant Jerry Rawlings.
Android has become omnipresent among our content consumption devices, but it could be a major win for creators in the future, too, bringing access to powerful image and video editing software.
In this image taken of a small patch of sky in the constellation of Ursa Major, countless galaxies are recorded.
The departure of two marquee signings will represent a major blow for the standing of Chinese football, which has sought to improve its image after a number of match-fixing scandals in recent years.
The alliances with major apparel licensees are, in many cases, strategic marketing alliances that speak to building the overall image of the league(s).
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