Second, the smartphone industry becomes increasingly fractionalized with major players churning out devices that bundle together different product characteristics which cater to different market segments.

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Second, the smartphone industry has become increasingly fractionalized, with major players churning out devices that bundle together different product characteristics, and cater to different market segments.

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"Developing a new ball to substantially different specifications like that is almost like starting over for the ball manufacturers, " said Rugge of the USGA. All the major companies have multiple ball lines, each with different characteristics intended for different players.

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Not surprisingly, college major, interviewing skills, and experience ranked as the three most heavily considered characteristics in a candidate.

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