But what chance does a mid-calorie soda stand in a battle against major historical forces like urban sprawl and white collar jobs taking over those in factories and on the farm?

FORBES: Smart Money Still In Fat

Nutritionists say that the best way to lose weight is by a combination of a calorie controlled diet which contains a balance of all the major food groups, and regular exercise.

BBC: NEWS | Health | Three million follow Atkins diet

Many studies point to the ubiquity of high-calorie, low-cost processed foods and drinks as one of the major drivers of this condition.

NEWYORKER: Snacks for a Fat Planet

They are a major presence in this strange, empty movie, a metaphysical Cracker Jack box without a prize in its empty-calorie depths.

NEWYORKER: Control Yourself