In other words, what you have is trouble, all mixed together, with two-and-a-half major media markets frantically trying to beam a unifying signal across the whole bunch of them.

NPR: What It Means to Be a California Republican

Another marketer, Fortune Brands, recently launched its first major national ad campaign in quite some time for its Jim Beam line of bourbon products.

FORBES: Marketers Embrace "Values" Pitch In Tough Times