He points to maintenance applications, medical solutions--especially used during surgery or patient rounds--and large-scale manufacturing applications as areas that can produce the sort of easily measurable returns that attract corporate interest.
In this week's New England Journal of Medicine, an editorial points out that "the strength and maintenance of erections" of men on Viagra were not as good as men who were not impotent.
He points out that family businesses are characterized by efforts on the part of ownership to balance financial performance with maintenance of family control and benefits for future generations.