Considering all this, we maintain a neutral outlook for the U.S. rail carloads of coal, which entails a dip in traffic in near term before gradually increasing.

FORBES: CSX Chugs To $25 Despite King Coal's Weakness

And what you have to do is try and maintain a pretty neutral face, and you say, wow, well, how do you feel about that?

NPR: Ask Amy: Responding to the Thin Envelope

Newspaper and broadcast outlets, for example, maintain audits for circulation fraud and ratings fraud that rely on neutral companies such as Arbitron ( ARB) to regulate industry data.

FORBES: The Pay Per Click Model: Grey Line of Legality

As of this week, we had Fairly Valued or neutral stances on both Intel and McAfee, and will likely maintain those going into next week.

FORBES: Intel On A Pullback Is Tempting After McAfee Deal