The problem is, it may make economic sense for the EU mainstream to let the Greek centre collapse and force Greece into an exit crisis, but politically it will leave a bitter taste.
When a Tea Party group goes off the rails like this, major news outlets are more than happy to use them as yet another example of a movement out of touch with mainstream America and for that matter, common sense.
Unlike most musicians who snag endorsements off mainstream record success, London has managed to build brand connections off the back of a few mixtapes and a sense of style.