Khalifa now has his sights set on the low-to-mid-six-figure payouts received by mainstream rock and pop acts.
Elvis was one of the 20th century's biggest cultural forces--the first white, mainstream rock star whose slick hair and shaking hips unleashed the pent-up dance fever and sexual energy of 1950s teenagers.
Best known for the 1988 MTV hit "Cult of Personality" and for making African-Americans more visible in mainstream rock music Living Colour visited WNYC a few days before releasing The Chair in the Doorway, its first album in six years.
The Rock draws mainstream fans, while also appealing to the hardcore wrestling base. 2K Sports, which has worked with NBA legends like Michael Jordan and Magic Johnson to promote its bestselling NBA 2K basketball franchise, knows the power of a big-time entertainer.
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How the band's single, "Smells Like Teen Spirit, " was a phenomenal, seemingly overnight success that ushered so-called alternative rock into the mainstream.
The youth culture of the 1960s may have promoted sexual license, but glam rock was the first mainstream pop movement to trade on androgyny and sexual ambiguity.
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While many rock bands and "movements" have garnered critical acclaim over the intervening two decades, commercial success is harder to come by, as radio is locking rock out of the mainstream again, says Silvio Pietroluongo, Billboard magazine's director of charts.
In a year when the music press has bemoaned the lack of new British rock bands breaking into the mainstream, The Vaccines told the BBC their nomination was proof it was possible for guitar bands.
In 1994, the alternative rock group, the Flaming Lips, entered the pop mainstream after appearing on the T.
He also does something other more mainstream shows of the genre do not - champions new bands and artistes on the current Rock'n'Roll scene, giving them air-time rarely available elsewhere.
Molinari's love of "Rock Band" stems from its social nature and his desire to promote videogames as a more mainstream experience.
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