In part because of the election results, mainstream English-speaking Hispanic marketing efforts are finally starting to become more culturally sensitive.
Tong Gang, head of the State Administration of Radio, Film and Television, urged filmmakers to "better express Chinese images and stories in line with the international film mainstream" and step up their marketing and publicity, according to state media.
Mainstream business tasks from sales and marketing to customer service and consumer research are quickly making their way from desktops to smartphones, as companies try to take advantage of increasingly powerful mobile devices to free up sales staff and pare back paperwork.
But some marketing executives now gripe that their mainstream agencies aren't pitching break-through ideas or introducing them to interesting new concepts or companies.