In time, metaverses could disrupt the economics of mainstream film-making.
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Tong Gang, head of the State Administration of Radio, Film and Television, urged filmmakers to "better express Chinese images and stories in line with the international film mainstream" and step up their marketing and publicity, according to state media.
Closer to the American mainstream are the box office film hit (which no one had predicted) The Passion of the Christ and the bestseller book by Rick Warren, The Purpose-Driven Life, which has sold more than 15 million copies.
In fact, the studio might have just proven that it is capable of turning Thor, Iron Man and Captain America into more popular mainstream characters together in one film, if not individually.
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This year, after being released in the US, the film finds itself competing in the mainstream categories for four awards.
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They saw the growing importance of digital imaging, but in their linear analysis of the digital threat, they concluded it was decades away from becoming mainstream so they doubled down on vertical integration into film processing while setting up a small ancillary digital imaging group to develop and sell digital cameras.
Many argue that the way that the erotic has moved into mainstream bookshops is merely another example of the lengths publishers and film makers will go to dress up sex, and then sell it.
In other words, it's not your typical high-concept Hollywood film, and some feel it might be a hard sell with mainstream audiences.
It is just as important to infuse this ideal and goal into narrative film, animation, digital media, television and theater classes (whether mainstream or independent) as much as for documentary classes, an area often thought of as the primary domain for social impact filmmaking.
Although mainstream Hollywood films have been shot digitally for about the last 12 years, the first digital film to win an Oscar for best cinematography was Slumdog Millionaire in 2009.
Bollywood music and film suffers piracy at the rate of 40%, which is more than that suffered by mainstream productions.
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Captured on film by premier photojournalist Flip Schulke, the book shows Ali's determination to break out into mainstream culture.
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