And by bagging the most popular female actress on television, Bebe Stores--purveyor of some of the skimpiest women's clothing off the rack--sashayed onto the mainstream fashion scene.

FORBES: Entrepreneur as Stunt Man

The cover is pretty radical, for a mainstream fashion glossy.

FORBES: Harper's Bazaar Ushers In New Look With Sexy Gwyneth Paltrow Cover

Toned down, these styles slip into the mainstream through ambitious, trendy fashion designers.

FORBES: Magazine Article

The mainstream media are reporting in breathless fashion about a new paper claiming current temperatures are their warmest in 4, 000 years.

FORBES: Warmest Temperatures In 4,000 Years? Not So Fast, Global Warming Alarmists

Part of the work is advancing mainstream America's perception of Native fashion, going beyond headdresses, fringed jackets and, yes, buckskin.

CNN: SHARE THIS

And now to a corner of Brooklyn, 30 years ago, when the movie Saturday Night Fever made disco mainstream, and John Travolta made polyester a fashion statement.

NPR: Legal Battle over Floor from 'Saturday Night Fever'

At first they shock the fashion world, but their ideas increasingly then get sucked into the mainstream.

ECONOMIST: The changing fabric of Italian fashion | The

Celebrity red-carpet entrances, features on famous horse owners, and segments on fashion, hats, and fancy cocktails are pretty much de rigeur in mainstream coverage and industry PR campaigns.

FORBES: Building A Better Racetrack Is Not A Losing Bet

Optimized for multimedia enthusiasts on a budget, the new 15.6-inch Gateway MD Series notebook line leverages the fashion-forward style and the capabilities of the popular Gateway MC Series to deliver cinematic mobile entertainment and mainstream performance.

ENGADGET: Gateway trots out bargain-minded 15.6-inch MD Series notebooks