In 2010, the company launched the Pepsi Refresh Project, its main marketing campaign for the brand.
For several years the main marketing strategy for Atlanta-based confectioner Chupa Chups has involved getting its gourmet lollipops into celebrity-chocked clubs and fashion shows.
Instead, it used Facebook as its main marketing platform, making it dead-easy to join a game and enabling users to tell their friends about their experiences.
The main difference is marketing for company sponsors as the gold gets you an on-tee sign .
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Using it as the main measure to make marketing decisions is truly managing by looking in the rear view mirror.
Until recently, the main players have grown by marketing to distinct consumer niches.
The best way to do it is to offer a complete content dining plan that accounts for each of the five main courses of the content marketing meal and satisfies the target audience no matter where they are in that meal.
We probably would have gotten a better ROI just marketing more to our main audience.
In 1982, for instance, the tournament's main sponsor was the British Milk Marketing Board and it became the Milk Cup.
The campaign focuses on emerald jewelry, which coincides with Gemfields main business: the mining and marketing of emeralds from the Kagem mine in Zambia, which it has a 75 percent stake in.
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The taverns are not just the main source of profits but also a marketing tool, with brochures and coasters featuring art from other properties.
Bernstein, sees Coke's main risk as the huge spending on marketing that will be needed to jump-start its depressed core brands and to launch the new ones.
DeBevoise says the success of the site is partly due to a trend in video games, where the main product is increasingly supported by additional marketing and entertainment, like downloadable content or online videos.
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Rodriguez says the main reason that women are victims of the marketing language of diet and exercise is because society in general pressures women to achieve the physical ideal.
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Mr. Phoenix's prank underscores one of the main risks of the in-character promotional strategy, marketing executives say.
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But studies show that search and e-mail marketing, not social recommendations, are still the main drivers for online consumer spending.
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According to a recent Cerulli Associates report on trends in retail product and marketing, 79% of firms say that the main motivation for embracing social media is to increase brand recognition.
The acquisition will likely fuel the spread and marketing of Zipcar, and lead to expansion by its main rivals, Hertz On Demand and Car2go.
Mr Nasser points out that marketing tricks are often necessary in a market where the other main factors--demand and capacity--are very difficult to budge.
We made some adjustments to her marketing and networking, and a few weeks later, she got an offer to be the main relationship manager for a financial services client of a digital strategy firm.
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