The deepening interactions between these two main characters enhance the narrative and make "Halo 4" a wonderful new addition to a beloved franchise -- and the best "Halo" campaign so far.
For this pattern to emerge, the Robber Baron era of our current technology cycle has to have matured and plateaued, and big companies must be in the market for incremental innovations that enhance their main offerings.
Given the scarcity with which the Jets have utilized Mr. Tebow, this seems to confirm that their main reason for bringing him to Gotham was to sell jerseys and enhance exposure.