But maintaining its image for authenticity as boxing's main brand will be tough without getting big-name fighters back into your camp.
Sharpening its focus on the main brand, the company stopped producing Buell motorcycles and sold Agusta, an Italian motorcycle maker acquired in 2008.
Of all the challenges that PepsiCo faces on its journey to health and wellness, perhaps the greatest is how to bring the main brand along with it.
Alibaba does not how much Taobao contributes to the top line, but Taobao is the main retail brand of Alibaba Group.
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The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.
The event, held far from financial centers and attended this year by some 40, 000 investors, is a sort of pep rally for Berkshire and its brand of Main Street, basic-business values investing.
In 2010, the company launched the Pepsi Refresh Project, its main marketing campaign for the brand.
Russell Brand voices the main character, a rabbit who would rather play the drums than do his time as the Easter Bunny.
For the most part, patents are the main way to protect a prescription brand.
All their main rivals are planning to race brand new cars from the start of the season, which begins in Australia on 6 March.
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But there is a lot of money to be made if the firm can make its brand as trusted on Main Street as on Wall Street.
It involves the overbreeding of mares to produce hormone-rich urine which is one of the main ingredients in the hormone replacement brand Pfizer bought from Wyeth a couple of years back.
Philip Morris' Marlboro brand is Ferrari's main sponsor, but the cars have competed without named branding since 31 July due to new legislation.
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Its main asset is something that no digital brand can compete with: huge retail space on a national scale, as well as the guts to envision a future that is barely clear and believe in it.
Its main European business, Opel, and its UK brand Vauxhall, will not be affected by the bankruptcy protection move.
The main goal for JetBlue is to "humanize the brand, " Headrick said.
According to a recent Cerulli Associates report on trends in retail product and marketing, 79% of firms say that the main motivation for embracing social media is to increase brand recognition.
But the main point here seems to be to continue establishing the brand as a fun alternative to Apple (which, notably, didn't buy Super Bowl TV time).
Attilio Capuano, the company's Asia and Pacific director, says opening stores in India's main cities is part of as strategy to strengthen its brand in the country.
The stock dropped after Cephalon announced that a new study had shown that its main drug, a compound called modafinil sold under the brand name Provigil, was not effective in treating Attention Deficit Hyperactivity Disorder (ADHD).
Rival computer companies soon noticed that one of their main hardware suppliers was now competing against them as the Eee brand took off.
It was to be sponsored by Djarum, one of the country's main tobacco companies, and its L.A. Lights cigarette brand.
So a deal has been struck for a brand new, exclusive film to be shown on the main stage over the festival weekend.
So far the main thing sparing Coke from a true debacle is the strength of the brand itself.
Main reason: Manchester United has also been scoring with its powerful global brand.
First, as much as groups like AARP like to complain about how the price of brand name drugs outpaces inflation, price increases aren't the main thing eating our money.
Ferguson of Priority One said Federer uses vertical main strings, made of gut, strung at 49 pounds and a synthetic brand called Luxilon Alu Rough in the cross strings at only 46.2 pounds.
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Amazon's main barricade to growth will be the number of categories it can sell without straining its brand.
The move is sure to undermine Germany's brand of capitalism, dominated by commercial banks that not only lend to their main corporate customers, but also own them and sit on their boards.
Organisers said in a Facebook mail that Hedley has agreed to produce a brand new video exclusive for Jersey Live festival which will be shown on the big main stage screens.
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