When was the last time you printed a letter on letterhead and put it in an envelope to mail?

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It is harder and takes more volition to sign something, photocopy it, put it in an envelope and mail it.

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Netflix pioneered the concept of sending subscribers DVDs in the mail along with a prepaid envelope.

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The envelope is already in the mail, carrying either good or bad news, and yet somehow the very act of wearing that sweatshirt will cause the news to be bad.

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DVDs are delivered free to subscribers by first class mail, with a postage-paid return envelope, from 58 distribution centers.

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Photos, Christmas cards, magazines, invitations people under a certain age are wondering why on earth anybody ever sent anything in an envelope rather than via Facebook, e-mail, the iPad or the web.

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This thought came to me when I watched a commercial for a company that encouraged people to mail in their gold jewelry with the promise of an envelope with a fat check mailed back to them.

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Like printing your first name on the outside of an envelope or at the top of an e-mail.

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Mail-Well was born in 1994 when founder Gerald Mahoney bought three envelope companies, including a unit of papermaker Georgia-Pacific (nyse: GP - news - people ).

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"Jeff pushes the envelope--and me, " Ballmer says in an e-mail.

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