Other innovations include giving guests the ability to quickly and easily shop the products in our holiday TV and direct-mail ads with a text-to-buy feature.
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"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.
She says that new mail client has fewer ads but higher click through rates.
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Yet it also appealed to a less trend-conscious demographic, as exemplified by its radio advertising spokesmen, Howard Stern and Rush Limbaugh, and Wendy Kaufman, an actual employee who answered Snapple fan mail in wacky TV ads.
Insurers launched a postcard campaign that inundated Congress with mail, and bought TV ads with actors depicting outraged citizens.
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South Dakota Gov. Dennis Daugaard's administration has sponsored print and radio ads and direct mail directed at unhappy executives.
It can also decide how to target the most profitable customers with coupons, newspaper ads, direct mail or other forms of promotion.
Using e-mail invitations and Web banner ads, the company trolls for members and offers them a chance to register to win a free product, like a DVD player.
Digital spending includes e-mail, video advertising, display ads and search marketing.
Instead, they are diverting money into cheaper outlets like radio ads, newsletters and junk mail.
Only Romney has not visited in recent weeks, but is running strong thanks to nonstop TV ads and a barrage of direct mail pieces.
In Illinois, the mayor's money bought four television ads and seven pieces of direct mail that helped ex-legislator Robin Kelly, a gun-control advocate, come from behind.
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Two years ago he began experimenting with ads inside BlueTie's e-mail and calendar software.
It is the Goliath of the Web, with search, e-mail, e-commerce, instant messaging, classified ads, and even its own virtual planet with Google Earth -- all adding up to one mega-market cap.
Direct mail may be effective for local businesses, while national television ads tend to suit large corporations well.
Google could subsidize the offering by displaying ads when users log on to check their voice mail or manage their accounts.
When Google began displaying contextual ads inside Gmail based on the content of each e-mail, the move generated lots of attention.
The ads are selected to match the subject matter of the e-mail, with Google's ad-placement software picking up on certain key words.
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BlueTie's ads, called "featuretisements, " match an event someone types into his calendar or e-mail (such as a trip to Chicago) with, say, a possibly useful ad detailing flights that day.
Ninety-nine percent of Google's revenues come from ads, either the ones it puts next to free Internet-based services like search and e-mail, or through syndication on third-party Web pages.
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