She is expanding her business with a gift basket of cake and flowers within New York City, and beyond the city with a mail-order catalog offering dozens of rich desserts.

FORBES: Let them eat cake . . .please!

He is creating satellite companies--a fashion design house, a cable TV network for high schools, restaurants and bars, a mail-order catalog for youth-focused merchandise--which he hopes to build and then sell.

CNN: ASIANOW - TIME Asia

In 1951, IKEA founder Ingvar Kamprad branched out beyond the basic business of mail-order Christmas tree decorations, ballpoint pens and bird seeds and added a catalog-only furniture business.

WSJ: IKEA's New Catalogs: Less Pine, More Pixels