Just ask Matt Hannifin, who has run the jewel box-like Science Toy Magic Shop in Santa Fe, N.

FORBES: Toys Your Techie Friends Will Love

The toy's "magic screen" was inducted into the National Toy Hall of Fame in 1998, and it was added by the Toy Industry Association to its "Century of Toys" list in 2003.

CNN: Etch A Sketch creator Andre Cassagnes dies

My 10 year old understands these toy store magic tricks, too.

FORBES: Last Year For Santa