Soon afterward, Perry Como recorded their song "Magic Moments, " which also climbed the charts.

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Can agencies match the millions of hits generated by consumers capturing random magic moments on their smartphone?

FORBES: Google Says It's Time For Agencies To Get Agile

What's to stop Clear Channel Communications, (which, since acquiring SFX Entertainment last year, has a virtual monopoly of the acts, the concert venues and the radio promotion of big rock tours in America and is now being sued by a competing promoter in Denver on precisely those grounds) from repackaging Jurassic Rock for middle-aged fans hoping to recapture a few magic moments of their youth?

FORBES: Dinosaur Rock

But there are some moments of magic, such as when -- as a 26 handicapper -- he sank a monster 150-foot putt at the Dunhill Links pro-am in Scotland last October.

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