Instead, Magic leadership spent millions on players that added little or nothing t0 the team but whose contracts will cost the program a fortune for years to come.

FORBES: Dwight Howard Leaving Orlando, Mediocrity On Its Way Back

Of course, there are the stories of the writers who self-publish and magic happens and they sell millions of books, but those are the rare exceptions.

FORBES: Thinking of Self-Publishing Your Book in 2013? Here's What You Need to Know.

He told the team of Penny's NBA career with the Orlando Magic and Phoenix Suns, of the millions he made on the court and from his own Nike shoe line.

CNN: Ex-NBA star coaches middle school, transforms his 'hood

Can agencies match the millions of hits generated by consumers capturing random magic moments on their smartphone?

FORBES: Google Says It's Time For Agencies To Get Agile

In contrast to the millions spent on digital effects today, Harryhausen made his magic on a shoestring.

NPR: Special Effects Master Ray Harryhausen Dies At 92

It took further centuries to harness the results of System Two thinking to build a complex technological society that delivers unprecedented material benefits to populations so large that millions would perish if advanced technologies that are commonplace today, and magic to most people, were to disappear.

FORBES: Thinking Fast, Slow And Not At All