As the name suggests, cell phone novels are written entirely on handsets and posted on sites like Maho no i-rando (Magic Island), the first and largest mobile novel portal in Japan.

CNN: Cell phone stories writing new chapter in print publishing

You can be an entrance elf, a water cooler elf, a bridge elf, train elf, maze elf, island elf, magic window elf, usher elf, cash register elf or exit elf.

NPR: Crumpet the Elf Reads from Santaland Diaries

Eventually, Word-of-Mouth did its magic, and I had inquiries from my American customers in Manhattan and Long Island.

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