Those four magic words shift the focus from what you want to communicate or accomplish to finding out what they want and need from you.

FORBES: Turn Annoying Interruptions Into Transforming Leadership Moments

No doubt the top dogs at Disney hope the renewed focus on movie magic will mean magic for the resort that executives have admitted is not up to brand standards.

CNN: Can Cars Land revive California Adventure?

In general, they tend to focus on a menagerie of what I would call secondary factors, while missing the foundational importance of the Magic Formula.

FORBES: How Do Countries Grow Rich? It's Much Easier Than You Think