Clarke's Third Law -- "any sufficiently advanced technology is indistinguishable from magic" -- Singer said the 2025 setting allows a familiarity with future technology that makes it seem more real.

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According to Arthur C Clarke's Third Law: "Any sufficiently advanced technology is indistinguishable from magic" and to a 1960s audience, the talking computers and space stations of 2001: A Space Odyssey must have seemed incredible.

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While we're at it, we might as well mention the company's newest addition to the mju line: The mju 7010 sports a 7x optical zoom, but otherwise looks pretty much the same (12 megapixel, 2.7-inch display, advanced face tracking and intelligent auto mode, magic filters, etc).

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It took further centuries to harness the results of System Two thinking to build a complex technological society that delivers unprecedented material benefits to populations so large that millions would perish if advanced technologies that are commonplace today, and magic to most people, were to disappear.

FORBES: Thinking Fast, Slow And Not At All