The coffee on the way to work in the morning, the newspaper or magazine to read on the train, the sandwich and chocolate bar at lunchtime, the gin and tonic on the way home, the DVD you rent when you get home - everything.

BBC: Pile of coins

Remember we are (nearly) in 2012, if you want your digital magazine to stand from competition, you will have to raise the bar.

FORBES: Is it a tablet app or a digital magazine? Yes.

But, in a recent interview with Total Politics magazine, he implicitly acknowledged the whole idea isn't likely to be dominating gossip at the bar of the Rat and Parrot.

BBC: Do the public want police and crime commissioners?