At heart, the film is no different from a whole string of Hollywood movies centering on mysterious madmen who may be legendary heroes.

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The Madmen of Marketing are responsible for knowing what markets will buy and how to get them to buy the products their company sells.

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The more people understand what Marketing is trying to achieve and how the market is evolving, the better they will be able to appreciate what keeps the Madmen up at night.

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Both feature impossible cities run by madmen, one obsessed with the power of man (and himself) the other claiming to wield the power of God (while still being obsessed with himself).

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