One is the macroview that comes from within the Central Banks, Finance Ministries and multilateral institutions of the world like the International Monetary Fund.
Stocks are falling around the globe as traders and investors are barraged with the horrific, disturbing scenes from Japan and the endless discussion of what the disaster means to the macroview.
Lime Brokerage Chief Operations Officer John Jacobs says that he is pleased that the SEC took a more macroview of the issue rather than micro-managing brokerages by giving them specific requirements.
His global macroview was that the Bank of England would no longer be able to support its own currency and that it would tumble relative to the deutsche mark and French franc.
Communicate results with the entire sales team to generate a macro-view of accomplishments and where there are opportunities for new or different messaging tools.
Having said that, I think that most people should have a realistic view that the financial markets are in dire straits, relative to this macro environment with what is going on with currencies, what is going on with the global economy and significant government intervention in the west, in Japan, in those markets and in those economies.