If you understand how the machinery works, and apply that knowledge with a little diligence, well that makes all the difference.

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That's why in either of our plans, you know, if we want to invest in electronic medical records, then we have got to go to rural hospitals who might not be able to afford it and say, we're going to help you buy the computer software and the machinery to make sure that this works.

CNN: Transcript of Thursday's Democratic presidential debate

This trend works against U.S. toolmakers, whose expensive machinery is best suited to produce heavy-duty dies capable of stamping out millions of identical parts.

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There are hundreds of works, ranging from early-twentieth-century drawings by asylum inmates who felt invaded by machinery to relics of utopian movements that flared and faded in the nineteen-fifties and sixties.

NEWYORKER: Machine Dreams

Competitors include small firms such as Farmlogs, a Web startup that focuses on crop data, and software maker Farm Works, as well as John Deere, which has software and Web support for managing crop production and machinery.

FORBES: Magazine Article