Still, Samsung may choose to put its already-powerful marketing machine into higher gear in the next few weeks, as consumers make that all important decision when they buy their next smartphone.

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Orion itself is an amazing machine, but the gear being used to design, build and test it is equally impressive.

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The finding by Gartner, the market research firm that serves as the high-technology industry's closest counsel, signals that high-tech's green hype machine is about to find another gear.

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The latter include, for example: supercomputers, advanced machine tools, fiber optic and other sophisticated telecommunications gear, jet engine hot sections, rocket propulsion and guidance components, "stealth" technology, to name a few.

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But one PlayStation-only game released in June, Metal Gear Solid 4, has been driving sales of the machine.

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Examples include: high accuracy machine tools, deep underground tunneling machines, telecommunications equipment, underwater surveillance gear, sophisticated computers, manufacturing equipment associated with microelectronics, advanced composites and super-alloys.

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