In the case quoted above, the CIO believed that his IT department had been on a storage buying binge and it was high time to in fact use more of the raw disk capacity on the machine room floor that was already powered-up and spinning.
Other factors that will increase storage capacity growth are the creation and sharing of user generated content and the growth ofmachine to machine communication (and thus information storage) such as smart grid networks, video surveillance, big science in astronomy and physics and other emerging automated users of storage capacity.