Using the new bid adjustments, they can bid 50% higher for searches on smartphones (which indicates people are out looking to eat), 25% higher on people searching from less than a half-mile away than farther away, and 20% lower if the search is after 11 a.m.
Work crews on Interstate 16 were still clearing charred and twisted wreckage from the crash scene, which covered nearly a quarter-mile of the roadway, hours after the chain of crashes occurred at about 8:10 a.m.