Hovering over these figures is Drake, who filled the commercial hole that traditional m.c.s and singers had left open.

NEWYORKER: Sea Change

What matters is not the rap sheet but the rhyme, and the spin the m.c. can give to the trade.

NEWYORKER: The Sound of Success

And I'm like, 'Andrew, I'm having a C-section at the moment, ' and he says, 'Oh, don't worry, we can get it opened by the end of the month.

WSJ: A Homegrown Fashion Mogul

The focus now should be on getting the sum of consumption spending, investment spending, government spending and exports minus imports (C, I, G, and X-M) to a level sufficient to promote growth and full employment.

FORBES: Supply Side Employment Growth

Yet there it is, on signs and over storefronts, in big, bold letters: C-O-M.

CNN: Stops and Starts

So we see boring names like CTS, EXT, LS, XLR and 3.2TL. It's an effort to copy Mercedes with its C and CLK and SLK. Letters are also big for super high-powered jobs, like M (on BMWs) or V (on the Cadillac CTS) or R (on Volvo).

FORBES: Nameplate Engineering Is Bad Business