And you can turn on the television anytime and find some show, fictional or not, where someone gets what they want through lying and cheating, and is rewarded handsomely for doing so.

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When you succeed through cheating and lying, people might not find out right away, but they find out eventually.

FORBES: What Do We Tell The Kids About Lance Armstrong?

Last year, Mitchell agreed to wade into baseball's drug troubles in an effort to bring clarity to a murky world of cheating, lying and tarnished reputations.

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Discourage even the smallest transgressions, cheating, gossiping, lying, teasing and bullying.

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Lisa Endlich Heffernan, mother of three sons who are now 17, 20 and 21, says she tried to instill a sense of right and wrong by teaching them starting in elementary school that cheating was like lying.

WSJ: Why More Young Kids Cheat at School