Perhaps worst of all, some big spenders have lost their lust for the promise of new technology.
Not only do they tap into our lust for the technology of science fiction movies, but among other applications, can make a significant impact on the lives of those living with disabilities.
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Anyone can criticize Armstrong for his lack of character, his lust for the yellow jersey, his willingness to lie, deceive, cheat, bully and revel in the glory that he robbed from those who truly deserved it.
Sure, a lot of people lust for high-performance trucks and cars.
Sprint, you might recall, was the just about the last company in the United States left to lust for the ability to stanch its loss of customers by being able to offer the Apple iPhone.
It meets many of the requirements that makes anyone who has ever felt the pangs of collectors lust want to reach for their wallet.
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Hikers, cross-country skiers, bikers and climbers all lust for these hills - they are the perfect combination of wild, accessible, unspoiled and inviting.
Indeed, a lust for leverage, insouciance about accounts, was exposed by the events of 2007-08.
Even near-zero short-term rates and 10-year government bond yields of about 1% do not deter those who lust for the yen.
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Where Europeans from all quarters of the continent display common frailties is in their lust for cash for their political parties.
Their gratitude for the normalcy of their own marriages was almost like an awkward lust.
Roughly even, at around 30 percent, were greed (craving attention), lust (what it sounds like) and sloth (texting instead of calling, for example, or being online instead of exercising).
For others, the desire to go zoom-zoom means uncorking that long-bottled lust of a Chevy Corvette convertible.
Now, with wireless adoption in the United States and elsewhere passing the 100% mark (many of us have several devices) and with smartphones and tablets accounting for more of the devices populating the wireless networks, non-traditional players are beginning to lust after this huge market.
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In this week's Hello magazine, Mr Opik insisted his love for Cheeky Girls singer Gabriela Irimia is based on a "meeting of minds" rather than "lust".
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