It also luredcustomers by giving them the ability to customise their playlists, and by pricing songs bought from its iTunes online store at a not-too-steep 99 cents apiece.
He said that many of BT's new customers were probably coming back from TalkTalk - which lured millions away with bargain basement broadband when it got into the business.
He has lured holiday charter flights away from Glasgow, but insisted that the holiday firms pass on the discount to their customers, so that a Prestwick departure is the cheapest in their brochures.