Lulla's outfit is the type of pharmaceutical manufacturer most associated with India: It ignores patents.
FORBES: Pill Factory to the World
Born into a Bollywood family, Mr Lulla's love of Indian movies is not surprising.
ECONOMIST: A passage from India
" Adds Sunil Lulla, the 30-something general manager (creative) of MTV India: "We have brought in a new perspective.
CNN: Tuned In To Hip
Sunil Lulla, an engineer, is equally impressed.
BBC: India en route for grand highways
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