First, Captain Jean-Luc Picard is an equitable and forceful leader, especially in crisis, when it is most needed.

FORBES: Why Picard Still Kicks Ass

Captain Jean-Luc Picard: Mr. Data, lay in a course for the 24th century.

FORBES: Why Picard Still Kicks Ass

Sir Patrick, best known for playing Captain Jean-Luc Picard in Star Trek: The Next Generation, first appeared on Broadway in A Midsummer Night's Dream in 1971 and has recently been seen in Macbeth.

BBC: Entertainment & Arts

Also in true SEOmoz style, the company is announcing this round of funding with a series of memes, which include those that reference Captain John Luc Picard, Willy Wonka, and the kid that raises his fist in triumph.

FORBES: SEOmoz Raises $18 million In Venture Capital From Foundry Group And Ignition Partners