Those who have little taste for religious zeal should welcome a subsidised, non-competitive market in beliefs precisely because it will produce lower-quality religion the one product for which differentiated and customer-pleasing brands yields no increased social good but much potential strife.
Yet the company believes that its ability to manufacture high quality materials at lower costs will allow it to offer a better overall product at cheaper prices than its more firmly entrenched competitors.
The goal was to lower prices across the store, stop spending money on hundreds of promotions every year and simply give shoppers good qualityproduct at a fair price.