Barry Lowenthal at the Media Kitchen takes the emphasis on social media one step further.

FORBES: Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon

Social hooks are a new normal for advertising, Lowenthal agrees, but retargeting those users who do engage throughout the year could unlock much more value.

FORBES: Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon

Assemblywoman Bonnie Lowenthal said she would back him.

BBC: US rape case loophole prompts uproar