Companies around the globe are learning that while cloud computing has many virtues, perhaps chief among them is its ability to help business leaders shift huge chunks of IT budgets away from low-value infrastructure and toward customer-facing growth and innovation.
The question is how advertisers will weigh the potential value of customer information against the low CTR going forward, and what the company will or can do to improve CTR.
Dear CIO: For the past couple of years, your CEO and CFO have been threatening to bring down the sky unless you and your team began rebalancing the ratio of IT spending away from costly and low-value infrastructure and legacy baggage and toward customer-facing growth opportunities.
In the face of all of those daunting challenges, more and more businesses and other types of large organizations are turning to cloud computing to let them handle the surging volumes of data and demanding workloads in a manner that also lets those customers begin spending less on low-value overhead and infrastructure and more on customer-facing growth initiatives.