One new technique being used by some neuroeconomists is transcranial magnetic stimulation, in which a coil held next to the head issues a low-level magnetic pulse that temporarily disrupts activity in a certain part of the brain, to see if that changes the subject's preferences for example, for a particular food and how much he is willing to pay for it.

ECONOMIST: Neuroeconomics: Do economists need brains? | The

With its NVIDIA ION-based motherboard, the Pulse delivers the best graphics solution available for low-power, small form factor designs" says Drew Henry, general manager of the desktop GPU business unit at NVIDIA. "By adding the GeForce 9800 GT ECO, gamers can enjoy superior performance in a design that saves both energy and space.

ENGADGET: Maingear introduces eco-friendly, Ion-powered Pulse SFF PC