He picks a product or service that he thinks will make a quick profit, and sets the price as high and the quality as low as he believes the market will bear.

FORBES: 3 Signs That Your Company Chews Employees Up and Spits Them Out

When a Costco customer walks in the door, he or she expects that the products will be of high quality and offered at a low price.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)

Mr. Cameron originally envisioned Guest Chef as a "bricks-and-mortar" version of a food truck with a limited menu of high-quality, low-price, grab-and-go foods.

WSJ: This Week, It's Italian, Next Week, Californian