For example, Eyeview demonstrated how it is able to deliver an advertisement for a Mazda vehicle would either focus on the safety aspects of the vehicle (for families) or the low interest rate (for those economically minded).

FORBES: You Had Me At 'Shalom'

To the dismay of his high-minded rivals, Mr Desmond has invented a new low-cost business model for the, er, bottom end of the tabloid market.

ECONOMIST: The newspaper industry

And with a single-minded commitment to the printer market and a history of innovative, low-cost products, Lexmark looks well positioned to continue its growth.

FORBES: Toned and ready