But after G-Score showed low scores for that "market opportunity, " she changed the business model, she says.

WSJ: Learning How Your Start-Up Stacks Up

It's a curious thing to have gold signify the low-end, but that's just what Huawei's done with its G series smartphone line.

ENGADGET: Huawei Ascend G 302D goes public in FCC docs Mobile

Swamp: low-lying areas that are frequently flooded and support vegetation adapted to saturated soils e.g. mangrove swamps.

UNESCO: L O S S A R Y

Wetlands: low-lying areas that are frequently flooded and which support vegetation adapted to saturated soils e.g. mangrove swamps.

UNESCO: L O S S A R Y

The G-Shock GB6900 Bluetooth watch and the ThinkPad Tablet 2 with Windows 8 both represent relatively low-risk plays for the venerable brands.

ENGADGET: Switched On: The watch and the workhorse