Ranging from MP3 digital music players to cameras and printers, the e-wear line is going to shake things up among the gadget-loving set in the coming months.

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The more these two combatants attack, abrade or wound one another, the more vivid the sense of bewildered, untethered souls coming perilously close to loving and supporting one another, and of a movie that wasn't written, but somehow burst out of its characters' mouths.

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"Foreign tourists are ... coming here in their droves, and they're absolutely loving it, " he said.

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The playoff was celebrated as the sport finally coming to its senses and joining the rest of the bracket-loving world.

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Following the conversation on Twitter shows quite a few viewers loving the commercial, but not nearly the kind of engagement a company hopes for coming out of the Super Bowl.

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