Unidentified Man: The media loves process.

NPR: Rudy Giuliani Counts on the Sunshine State

He loves the ease of the process and the exposure his brand gets to the site's three million subscribers.

WSJ: Buy This Lifestyle, Furniture Included

He loves making decisions under conditions of uncertainty, a decision process at the core of all weather forecasting.

FORBES: How A Facebook Page Prepared A Region For Hurricane Sandy, And What That Teaches About Social Media

Farm-state representatives ensured that this process will be overseen by the Department of Agriculture, which loves giving money to farmers, rather than the Environmental Protection Agency, which has different priorities.

ECONOMIST: So many challenges. So little spare cash