Neil Robertson, a tech entrepreneur who blogs and runs a paid-search marketplace firm called Trada, just came up with this term I love called halfnimity, or that middle zone online between anonymity and real identity.

FORBES: Halfnimity: a name you need to know

"What I love about Madden is that it teaches kids like my sons Michael and Elijah how to read man in zone defenses at an early age, " Hall of Famer Irvin said.

CNN: Brett Favre returns to the gridiron for 'Madden'