Rather than achieve a higher equilibrium for AdWords a lower one was created, forcing the reversal of the Panda change and thus allowing the organic love to flow once more.

FORBES: Why Google's Results Missed

With his "Kung Fu Panda" movies, Jeffrey Katzenberg offered American audiences a cuddly Chinese icon to love, and won the hearts of China's cultural czars, who are eager to soften the country's image in the world.

WSJ: Katzenberg Unveils China Film Project