Although there have been many upsets in Oscar history, many commentators felt the aggressive film studio lobbying for Shakespeare in Love marked a new low in the competition for trophies.

BBC: NEWS | Entertainment | Oscars 2003

While steeling themselves for possible poor reviews, the trio was in lively mood and keen to impress reporters that this was a labor of love back by popular demand -- not through studio pressure.

CNN: Behind the red carpet at Cannes

But the studio wanted him to turn the tale of George and Angie into "the greatest love story ever told".

BBC: Jack Rosenthal's 'lost' George Best script staged

The object of his venom, former love interest and mother of his child Oksana Grigorieva, sounds like she is in a pretty decent recording studio.

FORBES: About The Mel-tdown

But on her sixth studio album, due out March 3, Case offers up what she calls "a bunch of love songs, " which are heartbreakingly beautiful and, at times, comical.

NPR: Exclusive First Listen: Neko Case

All that studio time, points out New York-based sports media consultant Lee Berke, shows just much fans love to devour the NFL any way they can.

FORBES: The NFL's TV Bounty