That clever marketing slogan, first invented in 1947 by De Beers's American advertising men and still used today, sells two dreams in one: that diamonds bring eternal love and romance, and that diamonds never lose their value.

ECONOMIST: THE DIAMOND BUSINESS

One thing, then, is certain: Kristen and Rob (and, perhaps most importantly, Summit Entertainment) do not want fans to watch Bella and Edward and think about anything but true, eternal, vampire love.

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In the fifth case, which will be the first to reach the screen, my hunch has been informed by my love of fantasy, and by hope that springs seasonal, if not quite eternal.

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One suspects Beijing would love nothing more than to promote doctrinal fragmentation, isolating Chinese Catholics from the global and eternal communion of which they are a part.

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And we have the eternal paradox where women, historically reputed to crave stability, love change.

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